Our strategic drivers...
…underpin our disruptive and compelling investment proposition
The low cost gym segment is driving the growth of the UK health and fitness market, and current penetration rates show significant future opportunities.
As the original provider of low cost gyms in the UK, our position as a leading market operator enables us to benefit from scale advantages.
Our business is led by founder and CEO, John Treharne, who has significant experience in the health and fitness industry and started the Company in 2007. John is supported by a dedicated and experienced executive team across the property, operations, finance and commercial functions.
Our technology-led business model has re-engineered the traditional gym staffing model, removed costly under-used facilities and enables focus on core operations.
Our flexible, low cost membership options, easy online joining process and consistently high quality gym experience attract both members from other gym operators and people who have never joined a gym before.
We have a disciplined and rigorous site selection process which ensure all of our sites offer the same high quality gym experience.
We deliver consistently strong financial performance, with mature sites delivering an EBITDA margin of 47.5% and return on capital of 32.0%.