Our Strategy

The Gym Group's strategy is to continue our strong track record of opening and operating high quality, low cost gyms and deliver profitable growth and strong returns on capital. The key elements of the Group's strategy are:

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DRIVE THE PERFORMANCE OF RECENTLY OPENED GYMS

The operational and financial performance of gyms opened as part of the rollout strategy and still maturing are key in delivering profitable growth.

We will continue to focus on improving member satisfaction, increasing membership and optimising yield.

IMPROVE OPERATING EFFICIENCIES

We will seek to reduce gym fit-out costs and improve operating efficiencies, benefitting from scale economies.

We will do this by using competitive tender processes, negotiating improved terms with suppliers and value engineering the fit-out specification to avoid unnecessary cost.

We will leverage our head office cost base as our portfolio grows.

ROLLOUT AND EXPANSION

We believe that there is a significant growth opportunity for low cost gyms in the UK. The Group is well placed to capitalise on this growth opportunity and is well-positioned to open between 15 and 20 gyms per year over the medium term.

We will consider the selective acquisition of existing gyms when there are appropriate opportunities.

CONTINUE TO IMPROVE THE MEMBER PROPOSITION

By focusing on improving the Group's proposition and member satisfaction, we believe that membership numbers will increase and there should be an opportunity to increase pricing and yield over time.

We will look to offer more services and products that enhance the experience of our members.

FOCUS ON PEOPLE

Attracting, motivating and training people of the highest calibre, with the desire and ability to operate within our values and culture, is key to our continued success.