Our Strategy

33276 Gymgroup BAGS FC Landscape

By focusing on consistently innovating the member experience in our gyms, growing the estate with excellent new sites and continually optimising our operating model, we deliver sustainable, profitable growth and a strong return on capital.

PROGRESS IN 2019  

 

  • We have delivered on our guideline of 15 – 20 standard gyms per annum and opened 18 well positioned new standard gyms. 
  • In addition, we have delivered two small box sites to drive a new leg of growth into smaller catchments.
  • Our strong covenant continues to be highly attractive to landlords, giving us access to the best sites available in the market. 

RISK

 

  • Organic rollout
  • Operational gearing
  • Regulatory

PERFORMANCE MEASURES

  • Total number of Gyms +10.8% 
2019 175 gyms
2018 158 gyms

PROGRESS IN 2019 

 

  • Continued growth in the take-up of LIVE IT membership with over 150,000 (2018: 85,000) members subscribing to the premium product at the end of 2019.

  • Following a trial earlier in the year, Yanga Sports Water was launched across the estate by year end.

  • Continued investment to keep our gyms up to date with enhancements in 2019 including improved functional space and new plate-loaded equipment in many sites.

RISK

 

  • Member experience

PERFORMANCE MEASURES

  • Number of members +9.7% 
2019 794,000 members
2018 724,000 members

PROGRESS IN 2019 

 

  • Member app growing rapidly, adopted by more than 400,000 members.

  • Improved levels of member engagement are being delivered through new comms channels including push notification, chat bots and online chat.

  • Significant new data capabilities added in analytics and data science, providing new insight on pricing, churn and promotion.

  • We launched our ‘So I can’ campaign in 2019, which included our first TV advert.

  • Our innovative ‘First Steps’ campaign gave thousands of 16-18 year olds six weeks of free access to our gyms.

RISK

 

  • IT dependency
  • Data protection
  • Brand reputation

PERFORMANCE MEASURES

  • Average TGG app uses per month in Q4 2019: 800,000 

PROGRESS IN 2019 

 

  • Awarded the Investors in People (IIP) Gold Award once again and shortlisted for the IIP Employer of the Year 2019. 
  • Roll out of new PT model, bringing in over 1,500 new part-time employees into our business. 
  • Our newly launched mentoring programme has provided over 50 employees from across the business with senior management mentors. 

RISK

 

  • Attraction and retention of talent

PERFORMANCE MEASURES

 

  • Employees taking part in our Emerging Talent development programme that have been promoted - 81%