Our Strategy

By focussing on consistently improving the member experience in our gyms, growing the estate with excellent new sites and continually refining our operating model, we deliver sustainable, profitable growth and a strong return on capital.

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DRIVE PERFORMANCE OF OUR OPEN GYMS

In 2018 our Mature Site EBITDA contributed £39.2 million, compared to £34.1 million in 2017.

Our sites opened in 2017 and 2018 are showing good progress and are on similar growth trajectories to previous cohorts.

IMPROVE OPERATING EFFICIENCIES

We continue to examine our cost base to operate most efficiently, taking advantage of our increasing scale.

The launch of Workday has given us a cutting edge finance and HR system that will form the backbone of our capability in these areas for the future.

ROLLOUT AND EXPANSION

We have delivered on our guideline of 15 to 20 gyms per annum and opened 17 well-positioned new gyms. In addition, we acquired 13 selected sites from easyGym.

Our strong covenant is highly attractive to landlords and continues to give us access to the best sites available in the market

CONTINUE TO IMPROVE THE MEMBER PROPOSITION

Our new system of tracking member satisfaction, which measures member feedback, has now been deployed at site level. This new system enables us to identify best practice.

The LIVE IT membership has proven to be popular, with 85,000 members having subscribed to the product by the end of 2018.

In February 2019 we were once again awarded the prestigious FEEFO Trusted Service award for exceptional customer service as voted for by our members.

FOCUS ON PEOPLE

We commenced a trial of a new operating model that will enable some of our Personal Trainers to take up part-time employment.

We transitioned 24 new and existing sites onto the new model during the year and will continue the rollout in 2019.

We have recently retained our Investors in People gold award.