Our mission is rooted in a clear purpose: to break down barriers to fitness by making it more accessible, inclusive and sustainable. In 2025, this purpose continued to guide how we support our members, invest in our people and manage our environmental impact, while building a resilient business for the future.
By consistently improving the member experience in our gyms, growing the estate with excellent new sites and continually refining our operating model, we deliver sustainable, profitable growth whilst providing everyone with the opportunity to start their journey towards a fitter, healthier and happier life.
Sustainability highlights
+4%
Social Value
(vs FY 2024)
net zero
SBTi's
targets verified
9/10
Employee Engagement
Top 5% vs Peakon benchmark
"Environmental, Social and Governance (‘ESG’) matters are crucial to our ability to deliver on our purpose of breaking down barriers to fitness for all. Our sustainability strategy has been developed to advance our purpose and build a resilient business environment."
Wais ShaiftaChair of the Sustainability Committee