Targets and KPIs
Equality, diversity and inclusion remain fundamental to our culture, values and decision-making.
We are committed to achieving our purpose of breaking down barriers to fitness for all and ensuring that The Gym Group is a place where everyone is welcomed, accepted for who they are, and has equal opportunities to succeed.
By delivering our strategy, we are contributing to SDG 5 - Gender Equality, and SDG 10 - Reduced Inequalities.
Equality, diversity & inclusion
45%
female representation across Gym Support by 2030
40.1% in 2025
42.3% in 2024
40%
female senior leaders by 2030
38.5% in 2025
(up from 34.2% in 2024)
20%
leaders of ethnically diverse origin by 2030
17.9%% in 2025
maintained 17.9% from 2024
35%
female representation within Gym Management by 2030
27.1% in 2025
27.6% in 2024
Following a review of our gender balance pledges, we refined our reporting approach and metrics to improve transparency, better understand barriers and drive meaningful action.
Collaboration is an important part of our culture, and we remain active members of Women in Hospitality, Travel and Leisure (‘WiHTL’), regularly contributing to cross-industry discussions and initiatives. As signatories of the Business in the Community Race at Work Charter, we continue with our commitment to its seven ‘calls-to-action’ for businesses to prioritise activity on race and improve equality of opportunity in the workplace.
Breaking down barriers to fitness for all
It is vital for us to understand the barriers that still exist for our staff and our members and ensure that where possible these barriers are removed.
Key barriers we have identified in our extensive research across five areas of diversity: age, cultural diversity, disability, gender and LGBTQI+ are perception of the gym sector, accessibility, gymtimidation, visibility and representation, and education and understanding.
Building a diverse, inclusive and equal workplace
Our Equality, Diversity and Inclusion strategy focuses our actions on three core pillars: Insights, Talents and Culture.
We are committed to fair pay and reward and our ethnicity and gender pay gap reports provide detail on our figures and the actions we are taking to address this.
We have created ambitious ethnicity and gender balance targets and continue to take positive action to achieve them.
